…Julius Caesar at English National Opera
I went to the Opera last night to see Julius Caesar very good production by Handel. It had a modern twist and got better throughout the production.
Two items came out of this for me:
- The style of Music used (Baroque)
- How services work like theatre productions
1. The Music Style
Ternary form, sometimes called song form, is a three-part musical form, usually schematicized as A–B–A. The first and third parts (A) are musically identical, or very nearly so, while the second part (B) in some way provides a contrast with them. – Wiki Definition http://en.wikipedia.org/wiki/Ternary_form
Ornamentation Definition – In music, ornaments or embellishments are musical flourishes that are not necessary to carry the overall line of the melody (or harmony), but serve instead to decorate or “ornament” that line. Wiki Definition http://en.wikipedia.org/wiki/Ornament_(music)
It was explained to me as this, the style of music is very repetitive A-B in the Ternary form then in the repeated A verse Ornamentation is used by the instruments and the singers. In the 1700 this part was improvised but nowadays this is not. However this got me thinking about my project and how services are designed/constructed to try and be as similar as possible so that the customer experience is of a certain quality. However I can judge from my experience a staff member who can improvise in certain situations makes the service experience worse or improves it vastly.
Rock/Pop, Jazz and Celtic music in there styles have used ornamentation. For Jazz in particular incorporates a number of ornaments which are added in the solo parts depending on the genre of Jazz.
2. How services work like theatre productions
There is a lot of talk and work been investigated on how services work like a theatre productions. Talk on service blueprinting to front stage/back stage areas. I don’t see that much work on the work done by the director/conductor and what about the interaction element. It was mentioned by Mischa in class to read a book by a conductor.
These were the questions I was asking myself:
- For Service Design as a performance, where is the interaction?
- Can we build services to test out who our customers are and challenge them to how the system is setup?