…Ogilvy Storytelling Lab day at Ravensbourne

Sitting at the Ogilvy Lab day at Ravensbourne. First talk, we are handed a big A4 booklet about BE ‘Branded Entertainment’ first impressions and the first thing I see is ‘Strategic Design’ now from a service design perspective this is another side to the mystery for a company and the system. I am starting to see service design as the overall system design for a company/country etc however management and business thinking are still needed. It is a mystery and lots of puzzles inside it. Times are going to be fun.

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