…What is Design Blogs

I stumbled across some interesting blogs on what is design online:

1.  http://blog.echoenduring.com/2010/05/25/what-is-design/ – Interesting not completely relevant to service design. More aimed at product design however there are some key learnings to apply to service design in a more holistic way.


practise the design thinking process


2. THE ART OF DESIGN/CREATIVE THINKING : 10 WAYS TO FOSTER INNOVATION – Interesting things I found from article

Design is ubiquitous

Design is not just about making things cool or making them beautiful. It is about giving the form, a function and it can be used to tackle a whole range of creative and business issues.

I love this article as it articulates Design so well. This is more about design thinking

creative thinking helps to foster innovation and building up of ideas


Timothy Brown, founder of IDEO and a pioneer in developing conventional aspects of Design thinking explains in an article which he wrote for the Harvard Business Review: “Design Thinking is a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.

There are good definition of creativity and innovation and the argument about creativity and innovation.

Design has evolved from a narrow discipline dealing with the form and function of products into a major new approach to developing business models. When people talk about innovation in this decade, they really mean design.

– Business Week  – I like this argument of what the business are saying.

Interesting links to Albert Einstein about design thinking.

Awareness of the elements and principles in design

Design can be viewed from many perspectives. Although design has many forms of existence, its purpose is singular. Design can be viewed as:


Framing sets the agenda, outlines the boundaries and axes of interest, and moves design from executing strategy to shaping strategy. Disruptive innovation lives here.


Design finds new opportunities by solving existing problems. Design process generates alternatives within a problem space. Design also narrows down those options to a specific solution.


Design makes things work better. This is a classic practice of design– but it’s still commonly limited to incremental improvements through iteration over existing solutions.


Design is the gateway to be hip and cool. Design is stylish, but too often is perceived and practised as a cosmetic afterthought.


Design value isn’t recognized, This attitude fosters design by default – however things come out is fun, because there are more important issues to deal with.

Effectively understand and applying the elements and principles of design respectively in your creative process helps you create and build better designs which is guaranteed to reach a bigger and a more respectable audience.

30th October 2012 – 22:21 – Home


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