…Workshop on Creativity with Judge Business school MBA’s

The Creative Process

The Creative Process

Yesterday taking my first trip down to Cambridge. A few of us from Ravensbourne were kindly invited down by the Judge Business school MBA Program.

Our task in groups was to invent a new type of food processor for under £25. No mean feat!

We started off by getting ourselves around the creative process and innovation in companies.

Then we broke into teams to brainstorm.

Below are pictures of the process we went through in the day…

Brainstorming ideas for a new type of food Processor

Brainstorming ideas for a new type of food Processor

Brainstorming ideas and ranking for a new type of food Processor

Brainstorming ideas and ranking for a new type of food Processor

Brainstorming ideas and ranking for a new type of food Processor

Brainstorming ideas and ranking for a new type of food Processor

One the Personas

One the Personas

Developing our user scenario with our Personas

Developing our user scenario with our Personas

Paul Persona.

Paul Persona.

Developing user and functions for new food processor

Developing user and functions for new food processor

Sketching out the Food Buddy

Sketching out the Food Buddy

MBA 11

Investigating the user around Cambridge

Prototyping the Food Buddy for going out on the streets

Prototyping the Food Buddy for going out on the streets

Oliver - Another groups final presentation (loving the Branding)

Oliver – Another groups final presentation (loving the Branding)

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One Comment on “…Workshop on Creativity with Judge Business school MBA’s

  1. Hey Richard,

    This looks like an interesting experience! Too bad I had no time to join. I am wondering how much your previous experience with Design Thinking process helped you at this workshop? Looks pretty much like what we have been doing before. Looking forward to the Barclays challenge on Friday.

    Marcel

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