Innovation Karl Heiselman

Great post on Innovation from CEO of Wolff Olins Karl Heiselman


Your approach to being a CEO is innovative in itself, in that your training and professional skill-set is that of a designer. What were the key insights that arose from applying the process of design to running a business and how are they reflected in the way Wolff Olins operates today?

What I know is that good designers design for outcomes – you can design a hospital that helps people get well and you can design an app that helps people easily find a cab. You can apply this same kind of thinking to your house, your career, your life and your business.

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