Yesterday taking my first trip down to Cambridge. A few of us from Ravensbourne were kindly invited down by the Judge Business school MBA Program.
Our task in groups was to invent a new type of food processor for under £25. No mean feat!
We started off by getting ourselves around the creative process and innovation in companies.
Then we broke into teams to brainstorm.
Below are pictures of the process we went through in the day…
Simon Woodroffe, formally of Dragon’s Den fame and YO! Sushi, has been busy. After bringing Japanese fast food to the UK, he developed Yotel – a Western take on the East Asian ‘capsule hotel’. Woodroffe, no doubt, had realised that here in Europe a shortage of space in urban sprawls is only going to become more marked.
Continuing this theme is his latest venture, YO! Home. Using scene-shifting technology borrowed from theatrical productions, along with sliding screens, he has been able to give the YO! Home all the functionality of a four room apartment requiring just a quarter of the space.
Trends in urban living in the west point to an ever increasing premiumisation of space. And whilst a trend for single living increases, current housing stock does not reflect this shift. Woodroffe is on to something here. I predict big things from such a concept.
Just watched a channel 4 programme on the NHS in Blackpool. It was interesting at the end one of the ambulance crew spoke about how the NHS was now the national social emergency service. It just shows how much the NHS adapts to the needs of the nation.
I have just read part of book called ‘Stories that move mountains’ by M. Sykes, A. Nicklaus Malik and M. D. West
In terms of our research into 15-21 years for ‘The Shift’ research I came across an area which I feel would be useful. P16 Motivate your audience to act. Now bear in mind this is a book about presentation however it is very true as service designs, managers etc we do not always ask the question
What’s in it for me? P16
This is first question we need to pose when trying to create our personas for this weeks lecture.
Also there two other useful points we have to consider from with our Audience
1. Their Learning style
2. Their Decision making style
When you use a story to make change happen, you’re often asking your audience to perform two different tasks. You are asking them to LEARN, and you are asking them to DECIDE. P17
I have not read the detail of these yet. Will keep you posted…..
19th November 2012 – 08:51 – tube
It has been a strange week in terms of what I have learnt this week.
Our lecture on Tuesday was fun in terms of the visualising the design process and how we begin to visualise our research. We had good discussions in what we had found out about ‘The Shift’ project. However trying to put these visualising tools into practice is a lot harder.
You constantly, well I constantly ask myself is this right rather than playing with the information. I did a lot of this to-ing and throwing on Thursday with an exercise to categorise all the information we had found so far on ‘The Shift’. I only managed to dump all the info on Thursday and then on Saturday I managed to set up three main categories. Some more came later.
Brain Dump of all information found
On the Saturday I started to categorise all the information we had found (I needed a break to do this of a couple of days)
1.Target user group
2. The Shift
3. Case studies
On the 19/11/12 (Today)
David and myself have been looking at this in more detail:
The Action Plan
Shift User Matrix
Shift User Survey Matrix (for possible use in tomorrows lecture)
The question of What is in it for me? is a very prominent question we have to keep in mind all the time with 15-21 year old target users for ‘The Shift”. (Reference BK Stories that move Mountains P16)
Adding to this my reading it has been quite thought provoking from the design method debating that has happened in-conjunction with Human Centered design through to design thinking and the funnel process (Mystery, Heuristic to algorithmic). BK – The Design of Business – by Roger Martin (2009)
Pretty intense stuff and debating going on. The one lesson I have reflecting on is. I have been looking for a long time at finding one system to fit all the things I do. One could say that I have been trying to refine my design method. At some point though you need to try these and this is the ongoing debate between academia and business. Thinking vs doing.
A great summary and debate on Design Thinking. At present as I’m only just starting to work with Design Thinking I have not got a solid viewpoint, but I can see both the design and business arguments.
15th November 2012 17:05 – Uni
Design Thinking: as much about the problem as the solution. Great thought provoking article. I agree on challenging the question and brief. I have learnt this the hard way.
I came across the Tom Hulme video on Vimeo regarding generating a Business Model. I have come across several Business Model Generation templates and like all of them you need method to get it going and move with it.
I like the Tom Hulme Business Model, and will be prototyping this in our MDes 03 Branding exercise this week.
Here is my sketch of the video
Another good post I found on Designing and Visualising Business Models.
15th November 2012 – 11:40am – Uni